Search & Filters: The Hidden Conversion Lever

Search is often the highest-intent part of an eCommerce site. When it’s slow, irrelevant, or confusing, customers bounce even if your products are great.

Start with the basics: clear facets, predictable filter behavior, and stable URLs so users can share and return to filtered states.

Make the results feel instant. Even small improvements in perceived speed (skeletons, optimistic UI, caching) reduce frustration.

Finally, measure discovery: zero-result queries, filter usage, and time to product view are the signals that guide iteration.